{"id":18428,"date":"2021-02-09T17:30:24","date_gmt":"2021-02-09T16:30:24","guid":{"rendered":"https:\/\/karlsruhe.digital\/2021\/02\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\/"},"modified":"2025-12-10T11:12:44","modified_gmt":"2025-12-10T10:12:44","slug":"zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum","status":"publish","type":"post","link":"https:\/\/karlsruhe.digital\/en\/2021\/02\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\/","title":{"rendered":"ZKM Karlsruhe: AI paves the way to the intelligent museum"},"content":{"rendered":"\n

The transition of the arts into the digital age was already included in the remit of the <\/strong>ZKM I Center for Art and Media Karlsruhe<\/strong><\/a> firmly anchored. The coronavirus crisis has accelerated the digitalization of media art since March 2020. Now the ZKM wants to continue along the path it has taken and work flat out to develop models for an intelligent museum in 2021. <\/strong> <\/p>\n\n

“The idea itself is not new. But thanks to developments in the field of artificial intelligence, further innovative exhibition formats can now be put into practice,” says Ludger Br\u00fcmmer, Head of the Hertz Lab at the ZKM. In order to gain new impetus, the ZKM and the Deutsches Museum in Munich<\/a> now want to bring in guest artists to develop creative concepts. Interested parties with knowledge in the fields of AI and machine learning can apply for a three-month scholarship<\/a> until February 28. From June to August 2021, the guest artists will then be responsible for their projects in the Hertz Lab. The funding of the guest artists is part of a three-year process to explore future concepts for the museum landscape. <\/p>\n\n

AI supports museums with design and communication<\/strong><\/h2>\n\n

“New technologies offer numerous possibilities, especially when it comes to communicating with museum guests,” says Br\u00fcmmer.<\/p><\/blockquote>\n\n

For example, visitors could indicate their native language at the entrance to a museum. All information about the artworks could then be automatically shown on digital displays in the respective language of choice via facial recognition. By using intelligent recognition software, cultural institutions can also draw conclusions about the behavior of visitors. “Then you know exactly which people spend how long in front of the individual works,” says Br\u00fcmmer. However, AI can unfold its greatest potential in the conception of new works of art. The “Open Codes” exhibition, for example, was already a large real-world laboratory for exploring how visitors interact with the artworks. According to Br\u00fcmmer, the path taken with “Open Codes”, namely the further development of a museum from a pure art space to a place to linger, work and communicate, will definitely be continued with the “Intelligent Museum”. <\/p>\n\n

\"\"
Exhibition “Writing the history of the future” I Photo: Press photo ZKM<\/figcaption><\/figure>\n\n

Analog museums still have a right to exist<\/strong><\/h2>\n\n

\nAccording to Br\u00fcmmer, there will be no complete shift of\nmuseums to virtual worlds in the future, despite the increasing digitalization of society.\n“Exhibitions and installations will remain the soul of museums and\ncannot be replaced by the preparation of artworks for the\nInternet in the future. However, technology will not stop at classic\nart museums,” says Br\u00fcmmer. Thanks to its\ngreat expertise in the field of modern media art, the ZKM sees itself as a trendsetter for forward-looking\nhybrid exhibition concepts. <\/p>\n\n

Hybrid museums must be wanted and supported by politicians, demanded ZKM Director Peter Weibel at an impulse conference on the topic of “The museum of the future is no longer a museum” with several high-ranking museum directors. After all, a higher staffing budget is needed to run analog and virtual spaces at the same time and this is not feasible without state funding. However, like Br\u00fcmmer, Weibel rejects the complete transfer of content to the internet. “A museum is not just a collection of objects. It is also a gathering of people”. A real museum community has formed around the free permanent exhibition “Open Codes”. “Because there was no admission charge, people kept coming back,” says Weibel. “Once admission is charged, it’s mainly one-time visitors who only come to see part of the exhibition.” <\/p>\n\n

\"\"
Exhibition “Writing the history of the future” I Photo: Press photo ZKM <\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

The museum of the future will look like this, with visitors indicating their native language at the entrance to the museum and automatically receiving information on digital displays in their preferred language during the exhibition via facial recognition. <\/p>\n","protected":false},"author":1,"featured_media":9458,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45,57,56],"tags":[],"class_list":["post-18428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-en","category-kultur-en","category-kuenstliche-intelligenz-en"],"acf":[],"yoast_head":"\nIntelligent Museum ZKM - karlsruhe.digital<\/title>\n<meta name=\"description\" content=\"The development of an intelligent museum was already firmly anchored in the remit of the ZKM Karlsruhe when it was founded in 1989.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karlsruhe.digital\/en\/2021\/02\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZKM Karlsruhe: AI paves the way to the intelligent museum\" \/>\n<meta property=\"og:description\" content=\"The development of an intelligent museum was already firmly anchored in the remit of the ZKM Karlsruhe when it was founded in 1989.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/karlsruhe.digital\/en\/2021\/02\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\/\" \/>\n<meta property=\"og:site_name\" content=\"karlsruhe.digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/karlsruhe.digital\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T16:30:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T10:12:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/karlsruhe.digital\/wp-content\/uploads\/2021\/02\/p3a4006_kopie-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"karlsruhe.digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KA_digital\" \/>\n<meta name=\"twitter:site\" content=\"@KA_digital\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"karlsruhe.digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/2021\\\/02\\\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/2021\\\/02\\\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\\\/\"},\"author\":{\"name\":\"karlsruhe.digital\",\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/#\\\/schema\\\/person\\\/eef822a17616068f953f8f2922d9e59e\"},\"headline\":\"ZKM Karlsruhe: AI paves the way to the intelligent museum\",\"datePublished\":\"2021-02-09T16:30:24+00:00\",\"dateModified\":\"2025-12-10T10:12:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/2021\\\/02\\\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\\\/\"},\"wordCount\":613,\"publisher\":{\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/2021\\\/02\\\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/karlsruhe.digital\\\/wp-content\\\/uploads\\\/2021\\\/02\\\/p3a4006_kopie-scaled.jpg\",\"articleSection\":[\"Innovation\",\"Kultur\",\"K\u00fcnstliche Intelligenz\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/2021\\\/02\\\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\\\/\",\"url\":\"https:\\\/\\\/karlsruhe.digital\\\/en\\\/2021\\\/02\\\/zkm-karlsruhe-ki-ebnet-den-weg-zum-intelligenten-museum\\\/\",\"name\":\"Intelligent Museum ZKM - 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