{"id":14806,"date":"2024-10-16T12:44:04","date_gmt":"2024-10-16T10:44:04","guid":{"rendered":"https:\/\/karlsruhe.digital\/2024\/10\/tourism-day-karlsruhe-artificial-intelligence\/"},"modified":"2025-12-10T11:18:20","modified_gmt":"2025-12-10T10:18:20","slug":"tourism-day-karlsruhe-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/karlsruhe.digital\/en\/2024\/10\/tourism-day-karlsruhe-artificial-intelligence\/","title":{"rendered":"Tourism Day Karlsruhe 2024: Artificial intelligence as a driving force for the future of tourism"},"content":{"rendered":"\n

On October 16, 2024, the KTG Karlsruhe Tourismus GmbH<\/strong><\/a> gathered over 130 representatives from politics, the hotel industry, gastronomy, culture and leisure on board the MS Karlsruhe to discuss the central topic of this year’s 16th Karlsruhe Tourism Day<\/strong>: Artificial Intelligence (AI)<\/strong>. Under the motto “Artificial intelligence in tourism – the future on board”, the event offered a platform for exchange and networking. karlsruhe.digital<\/strong> was also on board and is delighted to be able to provide an exciting insight into the possibilities of AI in tourism. The focus was on the potential and challenges of AI for the tourism sector.<\/p>\n\n

The role of artificial intelligence in tourism<\/strong><\/h2>\n\n

Pascal Rastetter<\/strong>, Managing Director of KTG Karlsruhe Tourismus GmbH, explained impressively: “As a tourism organization, we don’t actually ‘do’ tourism. It is the interaction between politics, business, culture, hotels, restaurants and leisure facilities that creates the tourism offer that makes a destination attractive.” This statement illustrates the central role of networking and cooperation in sustainably strengthening Karlsruhe’s attractiveness as a tourist destination. <\/p>\n\n

The change brought about by artificial intelligence in tourism<\/strong><\/h2>\n\n

While AI is already being used in many industries, it is still in its infancy in the tourism sector. “Although chatbots and virtual assistants are already in use in many places, the widespread application of AI in tourism is still in its infancy,” Rastetter continues. However, AI offers enormous potential, especially when it comes to analysing large amounts of data and developing personalized offers for guests. In this way, artificial intelligence can help to better recognize the individual needs of travellers and create tailor-made experiences. <\/p>\n\n

\"Magic
Simon Pierro’s magic show provided an entertaining approach to technology. Photo: KTG Karlsruhe Tourismus GmbH, Photo: Bruno Kelzer <\/figcaption><\/figure>\n\n

Entertaining access to artificial intelligence<\/strong><\/h2>\n\n

An entertaining approach to the evening’s theme was provided by the program by Simon Pierro<\/a><\/strong>Germany’s first AI magician. Pierro combined the art of magic with modern technological achievements such as AI, cell phones and iPads. In his entertaining show, he showed the participants that even artificial intelligence has its limits – and that even ChatGPT does not know the right answer to every question. With his unique mix of magic and technology, the artist from Ettlingen amazed and thrilled the audience and showed that the combination of artificial and artificial intelligence can create amazing experiences.<\/p>\n\n

\"Bastian
Bastian Hiller, CEO of Teejit, put people at the center of technology in his keynote speech. Photo: KTG Karlsruhe Tourismus GmbH, Photo: Bruno Kelzer <\/figcaption><\/figure>\n\n

More space for people<\/strong><\/h2>\n\n

The keynote speech by Bastian Hiller<\/a>, Managing Director of Teejit GmbH<\/a>, entitled “More space for people: How artificial intelligence is changing the world of work in tourism” provided an introduction to the topic of AI use in tourism. Hiller pointed out that while AI can take over many tasks, such as managing bookings or responding to inquiries, personal interaction and hospitality remain irreplaceable in tourism. “AI creates space for the essentials: direct contact with guests,” emphasized Hiller. This statement makes it clear how important it is that AI supports people, but does not replace them.<\/p>\n\n

\"The
The MS Karlsruhe offered the perfect ambience. Photo: KTG Karlsruhe Tourismus GmbH, Photo: Bruno Kelzer <\/figcaption><\/figure>\n\n

IHK workshops: Deepening the AI topic in the follow-up<\/strong><\/h2>\n\n

For anyone interested in delving deeper into the topic, the workshops<\/a><\/strong>organized by KTG in cooperation with the IHK Karlsruhe, offer an excellent opportunity. These practice-oriented events are aimed at all interested parties who would like to take an in-depth look at the application of AI in tourism:<\/p>\n\n