{"id":10774,"date":"2022-08-30T20:58:40","date_gmt":"2022-08-30T18:58:40","guid":{"rendered":"https:\/\/karlsruhe.digital\/2022\/08\/digiwomenka-larissa-eger\/"},"modified":"2025-09-26T10:03:39","modified_gmt":"2025-09-26T08:03:39","slug":"digiwomenka-larissa-eger","status":"publish","type":"post","link":"https:\/\/karlsruhe.digital\/en\/2022\/08\/digiwomenka-larissa-eger\/","title":{"rendered":"#DigiWomenKA: Larissa Eger"},"content":{"rendered":"\n

by Katharina Iyen<\/strong><\/p>\n\n

Among the top 100 German logistics companies, only 18.6 percent have a woman in management, according to a recent study on women in the logistics industry published on the website of the “transport logisitic” trade fair<\/a>. However, the areas of activity are also interesting, as women in logistics are currently still predominantly found in traditional office jobs, such as in controlling, purchasing or in the HR department. Due to its steady growth and the increased integration of high-quality logistics services into the value chain of industry and trade, the logistics sector offers a wide range of career opportunities for men and women. Female role models play a crucial role here. They show us the possibilities that are out there in the world, they help us to define our own goals and we can learn from their experiences. In our blog series #DigiWomenKA, Katharina Iyen meets one such role model from Karlsruhe once a month to find out more about them, their experiences and their commitment. Today she talks to Larissa Eger<\/a>, co-founder of the logistics start-up NeoCargo<\/a>.<\/em><\/p>\n\n

I meet Larissa Eger at Hoepfner Burg. NeoCargo AG <\/a>is based there. I don’t find my way around the first floor straight away. A friendly young man I meet by chance in the corridor takes me straight to the office with his chip card. On site, I immediately breathe in the start-up air: a large open kitchen forms the heart of the premises. Stylish telephone boxes and photos of NeoCargo and CyberForum employees adorn the walls. Larissa and I greet each other informally and are immediately on a first-name basis. We conduct our interview at the huge table in the open kitchen, the atmosphere is down-to-earth and respectful.<\/p>\n\n

The\nyoung sales manager, who is currently still working on her doctoral thesis on\nmathematical price modeling for dynamic platforms, originally comes from\nHildesheim near Hanover. “I\ndidn’t know what to study at secondary school, but I was gifted in science\nand had math as an advanced course, so that was my direction.” In the end,\nshe decided to do a Bachelor’s in International Business in Paderborn.\n“I attended courses on logistics and IT and thought the content was really cool –\nmany of my friends were more into marketing or HR, we women in the\ntechnical courses were quite exotic!” she smiles. She already knew from her bachelor’s degree that she would do a\ndoctorate: “I actually said I was going to do a doctorate\non the first day of my bachelor’s degree – I\nreally wanted to!” <\/p>\n\n

\"Larissa
Larissa Eger with author Katharina Iyen. Photo: NeoCargo AG.<\/figcaption><\/figure>\n\n

During the\nsemester abroad in the Swedish city of Link\u00f6ping, she attended the course\nEntrepreneurship and found the conception of business models very\ninspiring. “At the time, however, I didn’t think that I would one day set up a\ncompany,” recalls Eger. For the Master’s in Value Chain\nManagement, she went to Chemnitz University of Technology and had to find her feet again\n: “The move from Paderborn to Chemnitz was demanding in terms of performance\n, the course included logistics, controlling and a lot of\nmath.” <\/p>\n\n

During her bachelor’s and master’s studies at\n, Larissa completed numerous internships at well-known\ncompanies in Germany and abroad. Your expertise and depth of knowledge impressed\nme again and again during the interview. “I did a lot of internships to see how the theory applies to everyday life at\n–\nthere are often worlds apart,” she remarks. She completed a six-month\ninternship at Bosch in the USA. “It’s logistically different to Germany, they have\ncompletely different routes to cover there,” explains Eger. She spent a semester abroad in Australia at\nand did internships at a medium-sized pharmaceutical company\nand BMW Regensburg. “At BMW, I was allowed to manage part numbers for\nSouth Africa and China. Getting to know international and very complex supply chains\nwas super exciting for me,” enthuses the co-founder.<\/p>\n\n

The idea to found the company was spontaneous – and succeeded<\/h2>\n\n

The doctoral student then became a\n#DigiWomanKa rather spontaneously. She met Prof.\nDr. Ing. Kai Furmans, Dean of the Faculty of Mechanical Engineering at KIT, who holds the chair\nat the Institute of Materials Handling and Logistics Systems. She is currently writing her dissertation with him at\n: “KIT was even more challenging for me\nthan Chemnitz, so I went one step further – I had finally landed at\na chair for mechanical engineering,” she explains with amusement. <\/p>\n\n

She sees the\nfreedom in research and the bundling in consulting in\nstark contrast – and loves both. At some point, one thing led to another: “During\nthe pandemic, a group of medium-sized freight forwarders approached us at KIT – with\nthe need to digitalize their processes. There was then a\nconsulting project, with me as project manager.” Larissa and her co-founder Dr. Felix\nBrandt came up with the idea for the NeoCargo platform solution during many discussions and\nworkshops with the freight forwarders – Brandt is responsible for technology and sales at NeoCargo\n.<\/p>\n\n

\"The
The NeoCargo team. Photo: NeoCargo AG.<\/figcaption><\/figure>\n\n

Eger\nexplains: “The requirements for cross-company collaboration\ncontinue to grow – and all companies basically have the same\nchallenges, which can only be solved through joint digital collaboration\n. Corona has helped us to quickly interview many\nfreight forwarders in working groups about their everyday life and to develop solutions together at\n.” Nine working groups\ninvested just under six months in developing the concept. User-centered design was the top priority for the\ndevelopment teams. “We started directly in the field, very close to the\ncustomers, and developed our platform in a close exchange and many\nfeedback loops – always with a view to the real needs and\nrequirements of the freight forwarders.” Originally, NeoCargo AG was to become a\ncooperative, but this legal form was too\nslow in terms of processes. However, according to Larissa, the cooperative structure has remained:<\/p>\n\n

“For\nfinancing rounds and investors, a public limited company was the right thing to do, so\nwe can also distribute dividends to our investors at some point. Nevertheless,\nwe belong to the forwarding companies. We want them to hold as much of the\ncompany as possible, because then they are fully behind it and can work with us – from the inside\n– to create a sensible industry solution. “The co-founder also emphasizes that trust and\ntransparency are the most important things for NeoCargo in\nterms of data protection: “The data we collect belongs to the freight forwarders, nothing\nis sold on.” <\/p>\n\n

The NeoCargo networking platform <\/h2>\n\n

The\ndigital product from NeoCargo AG is an independent networking platform for\nmedium-sized freight forwarders that connects their IT systems to enable\ncross-company collaboration. “We are an interface\nand platform for digital order transfer and provide an infrastructure\nfor information distribution. The aim of the software is to create cross-company\nstructures for freight forwarders – similar to the telephone network. “NeoCargo is therefore\npurely a supplier of digital infrastructure; all content is provided\nby the users themselves. Networking is essential, especially in times of volatility,\nI am learning. In the event of high demand or fluctuations, freight forwarders can buy capacity from other freight forwarders at\n, for example. <\/p>\n\n

\n
\"The
The NeoCargo clearly explained. Photo: NeoCargo AG.<\/figcaption><\/figure>\n\n\n\n
\"The
The NeoCargo clearly explained. Photo: NeoCargo AG.<\/figcaption><\/figure>\n<\/figure>\n\n

Eger explains to me vividly\n: “With corona, for example, it was very blatant: everyone\nsuddenly wanted to buy a lot more toilet paper or make their garden look nice –\nand suddenly there was no more toilet paper or soil because the fluctuations\ndisrupted the supply chains and, especially in such situations,\nmore loading space is needed by working with other freight forwarders. This is exactly\nwhere we come in.”The Neo-Cargo solution allows freight forwarders to send orders to serve their\ncustomers more flexibly. Existing\ntransport management systems (TMS) in companies are connected to the\nplatform by NeoCargo. <\/p>\n\n

Clear vision for the future <\/h2>\n\n

“Smaller\nforwarding companies often don’t even have TMS systems,” explains Larissa. “Our\nvision is to create a web interface for them too, so that they can also become part of the\nsolution. “The\nsales manager sees the future of NeoCargo in the overall coverage of order status. She explains: “We\nwant to create the infrastructure to be able to connect everything in the vicinity, regardless of\nwhether it is a warehouse, sea terminal or air flight, for example. I see us more in\nEurope – and then internationally hand in hand with solutions from other\ncontinents, interlinked, a large, open system.” Sustainability is also very important to\nthe young founder, especially the optimization of\nsupply chains. “Digitalization doesn’t stop at national borders or within your own\ncompany – all players are needed and must work together.” She still sees a lot of room for optimization within\nforwarding companies: “There is everything from\nentrepreneurs who still use the fax machine to those who digitize\nevaluations, i.e. receive a message from their TMS when, for example,\ntire profiles are worn out and need to be repurchased.” <\/p>\n\n

The\nlogistics expert would like to see a uniform digital standard for all\nforwarding companies: “This is the only way we can network everything together. Most people already see the need\n, but sometimes traditional corporate culture or\nfear of change still stand in the way – which is understandable. We at NeoCargo have only been on the market for a few months at\n– and others for 30 years, so it is sometimes difficult for\nthe other party to understand why we in particular can deliver a good solution\n.” <\/p>\n\n

\"At
At present, the logistics sector is still very much dominated by men. If Larissa Eger has her way, that should change quickly. Photo: NeoCargo AG.<\/figcaption><\/figure>\n\n

More diverse specialists for the industry <\/h2>\n\n

For\nNeoCargo, Larissa Eger would like to see many more qualified and diverse\napplicants in order to have a balanced team: “It’s difficult to get specialists\n– we finally have a developer,” says Larissa\nhappily, adding: “For me, diversity also means that we welcome all ages,\nnationalities and orientations and don’t exclude anyone\n.” <\/p>\n\n

I\nwould like to know from the Head of Sales why there are still too few women\nin IT. According to her, the combination of IT, logistics and forwarding is very\nmale-dominated. For the Hildesheim native, this is also\nevident in her sales work: “When I write form letters, my\nstandard form of address is always ‘Dear Mr. …’. I change it by hand for the two women who also receive a letter from\n.” Laughing, she adds: “But\nsomehow that’s also good for me – because everyone in the industry remembers\nmy name. I’m exotic, simply because I’m female!” I like Larissa’s\nsense of humor, she is aware of her expertise and is not fazed by\nobstacles. I perceive her as a woman with bite,\nintelligence and humor, who sees hurdles as a feasible challenge –\nentrepreneurial spirit. <\/p>\n\n

The co-founder is committed to the visibility of women<\/h2>\n\n

At\nKarlsruhe, Larissa Eger appreciates the KIT events for female founders: “At the moment\nI’m part of a fishbowl discussion organized by “Das Partizipations.Kit<\/a>“. Women in\nIT need to be visible so that others can successfully gain a foothold in the field\n. Especially when they are still\ndoubting their potential decision in a discovery phase and threaten to drop out because they can’t find any role models.” \n also likes the networking and information events organized by CyberForum Karlsruhe\nLarissa. She would like to see a networking offer specifically for female founders in the\nIT sector – she has not yet been able to find one in the region. “It would be cool\nto have a touch point with more experienced people and students. Unfortunately, I\ndon’t know any female founders from the IT sector in the Karlsruhe area yet.” Larissa would be happy to hear from\nabout relevant networks. <\/p>\n\n

Contact Larissa Eger www.neocargo.de\/<\/a> Larissa Eger on LinkedIn<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

by Katharina Iyen Among the top 100 German logistics companies, only 18.6 percent have a woman in management, according to a recent study on women in the logistics industry published on the website of the “transport logisitic” trade fair. 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